My Projects

Project background

The ask was to leverage the Christmas & New Year time, when typically the whole world goes on a holiday to encourage HealthPlix platform users to use their software more.

This campaign was done for HealthPlix Technologies, a healthcare SAAS company.

Creative process

The task was to build the theme, branding, creative brief and copy for the entire campaign to run it across CRM and social media channels.

How I solved it - I developed the entire branding of the campaign, positioning it as a campaign that to give back to the doctors for their commitment to healthcare focusing on 'doctors don't take holidays'.

Final results

So, I came up with the theme promoting the campaign as - HealthPlix Santa wants to reward you for being a doctor and working even during the holiday season.

All copy, designs, WhatsApp, email and social media promotions were crafted on this theme.