Experience

Marketing Operations Manager | Next Perimeter
Tampa, FL | 08/2024 – 05/2025

• Spearheaded company rebrand and website relaunch, leading a full pivot in positioning and go-to-market strategy to align with a new ICP and expanded solution set (IT support, cybersecurity, compliance).

• Took brand new domain from 0 to 2.5M+ search impressions in six months, restoring domain authority from 0 to 30 in eight months, a result that previously took the legacy domain 15 years to achieve.

• Revived the MQL pipeline from zero post-brand launch to consistent inbound and outbound lead flow, contributing to regained marketing momentum and sales team enablement.

• Led a strategic content development initiative to rebuild domain authority and shift organic traffic from low-intent informational searches to high-intent commercial queries, driving qualified leads aligned with core offerings.

• Drive demand generation and lead conversion through full-funnel, multi-channel strategies across SEO, paid media, email, and partner marketing.

• Optimize and integrate marketing tech stack (e.g., SEMrush, Google Analytics, HubSpot, Zapier) to streamline campaign execution and maximize operational efficiency.

• Architect and implement lead nurturing workflows and scoring models that accelerate the buyer journey and improve MQL-to-SQL conversion rates.

• Deliver campaign performance insights & KPIs to leadership, informing budget allocation and strategic planning.

• Oversee content development across digital channels, including blogs, case studies, podcast, and sales collateral.

• Collaborate cross-functionally with technical, sales, and AM teams to ensure marketing aligns with revenue goals.

• Manage internal marketing team and contractors, ensuring timely delivery of campaigns, assets, and initiatives.

Fractional Marketing Manager | Self-Employed
Tampa, FL | 07/2020 – 11/2022; 08/2023 – 08/2024

• Developed & executed on digital marketing strategies for a portfolio of 20+ clients spanning a variety of  industries, encompassing social media campaigns, website content, email marketing, blog articles, video scripts, and paid ads.

• Managed a team of freelancers to successfully deliver high-quality marketing campaigns and projects for diverse clients, ensuring adherence to timelines, budgets, and client specifications.

• Oversaw all client accounts and project management concurrently, aligning client needs with project objectives to ensure continued growth and alignment with their overall business and marketing goals.

Marketing & Communications Officer | USF
Tampa, FL | 11/2022 – 08/2023

• Crafted high-value marketing content in the form of blog posts, email marketing, website copy, social media, digital ads, print assets, etc. that resulted in a growth in enrollment numbers for multiple university programs.

• Safeguarded USF brand standards, formatting guidelines, and citation styles (MLA/APA) through meticulous editing and proofreading, ensuring consistency and professionalism across all materials.

• Facilitated cross-departmental collaboration to align marketing initiatives with strategic objectives, resulting in improved cohesion and effectiveness of client campaigns.

Communications & Marketing Specialist | USF
Tampa, FL | 11/2019 – 07/2020

• Spearheaded the development and execution of a new unit website and online presence, driving increased engagement and conversion rates.

• Directed the implementation of COVID-19 student website content in partnership with key stakeholders across USF, ensuring accurate information dissemination and fostering community trust during a critical period.

• Provided consultation and training to campus partners on effective marketing strategies and social media best practices, empowering teams to enhance their outreach efforts and achieve organizational goals.

Digital Marketer & Social Media Strategist | JXM
Shirley, MA | 06/2015 – 01/2019

• Executed marketing and social media strategies for a diverse portfolio of clients, including financial institutions and non-profit foundations, in partnership with creative and media directors, driving enhanced brand recognition and market positioning.

• Conducted thorough audience and competitor analysis to inform brand campaigns, delivering concise briefs to creative and media teams to streamline project execution and ensure alignment with client objectives.

• Presented comprehensive strategies to executive teams of prospective clients as a key member of the business development team, effectively showcasing value propositions and fostering new client partnerships.

Awards

CUNA Diamond Award - Work with Publix Employees FCU

3rd Place - Goldfish x Crowdiate Campaign Contest

5th Place - Campbell Soup x Crowdiate Campaign Contest

Platinum Hermes Creative Award - Work with JXM

Gold & Platinum AVA Digital Award - Work with JXM

Education

Master of Sc., Marketing

University of South Florida — In Progress

B.A., Mass Communication & Media Studies

Arizona State University — Summa Cum Laude

Certifications

Google Analytics Individual Certification

HubSpot Inbound Marketing Certification

Skills

• Digital Marketing

• Brand Strategy

• Social Media

• Copywriting

• Graphic Design

• Video Capture & Editing

• Competitor Analysis

• Audience Analysis

• SEO/SEM

• Paid & Organic Media

• B2B & B2C

• Public Relations

• Project Management

• Account Management

• Business Development

• Marketing Automation

• PR & Communications

Tools

• Google Analytics

• Google Search Console

• Microsoft Suite

• Adobe Creative Cloud

• Canva

• Sprout Social

• Buffer, Later

• Hootsuite

• Hubspot

• Pipedrive

• Calendly

• Zapier

• Mailchimp

• ActiveCampaign

• SEMrush

• Ahrefs

• Grammarly

• ChatGPT

• Jasper AI

• Facebook Business Manager

• LinkedIn Campaign Manager

• Squarespace

• Wordpress

• Wix

• Elementor