When Your Health is On the Line: 888-Wyo-Docs

Wyoming Medical Center

Everything in Wyoming is far away, which is one of the things people love most about living there — except when they need health care. Wyoming Medical Center in Casper is the state’s largest hospital with industry-standard providers and technology with a mission of bringing expert care to residents in even the most remote locations. Unfortunately, research revealed that much of the state perceived that Wyoming Medical Center was only available in the state's largest cities. The hospital responded with an initiative to find new and convenient ways to provide care for residents in even the most remote locations: 888-Wyo-Docs, a special hotline to connect new patients with primary care providers all over Wyoming. Integrated television, billboard, digital and radio ads touted the innovative service that made care more accessible for all 500,000 Wyoming residents, all the way from Aladdin (population 15) to Yoder (population 151).