01 — Project details

Our aim was to improve our Instagram follower count, engagement, and visibility to more successfully recruit top talent to our program.

02 — Creative process

We utilized Instagram Reels showcasing more of the team's skills and routines, Instagram stories with an authentic day-in-the-life feel, incorporated viral trends, and established a brand and culture around family and connection.

03 — Results

From the growth in our reach, we were able to recruit talent that allowed the team to go from placing 8th, to 4th, and then 2nd in the nation at the National Dance Alliance Collegiate Championships.