An extract from a piece I wrote for a firm that owns a database of building contractors.
The style we adopted shows a friendly, educating tone that is more successful than a hard sales pitch.
Need a builder?
Will any old unknown do?
You’ve gone to all the trouble of getting your plans drawn up and approved, but who do you choose to finish the job?
Are they reliable?
Will they turn up late?
Will they miss days on-site?
Will they get the job done?
Will they overcharge you?
This is your project. You want it done your way and the right way. You need the best.
I get it. I was in the building trade for many years as a contractor and subcontractor, so I’ve seen all the problems from all sides.
I’ve built up a database of builders I know. I trust them to do the work properly without cutting corners or ripping you off.
From this vast knowledge base, I’ll recommend three reliable, vetted builders ideally suited to your needs.
I’ll set up your initial meeting with each, entirely free of charge.
In return, as your project completes, I'll ask you some questions about their performance. This improves the database for you and other customers.
Demolish the doubt.
Contact me on REDACTED or email me at REDACTED so I can set up appointments with three reputable builders to get your plans moving.