Forever Pixies - Instagram Content Strategy
Content Planning, Social Media Strategy, Community Management, Copywriting, Instagram Organic/Paid Ads, Creative Content, Social Media Training
About the Company
Forever Pixies is a lash tech company focused on lash extensions and lash education and training. The objective was to create still and carousel posts for their Instagram as well as copywriting and content strategy & creation for the company.
Project background
This Company was needing assistance to understand the different types of content that could be posted other than lash results. Her goals were to reach the local audience & educate her followers about all things lashes. I then created a content strategy and curated the content and aesthetic once I spoke with her more about how she wanted her feed to look.
Creative Process
Create promoted posts and paid ads to fully book monthly
Post daily to ensure consistent engagement with their Instagram audience
Designed custom posts to promote the lash company
Create helpful and educational lash content
Create targeted content and paid ads to drive traffic to book on the website
Managed all comments and questions directly through Instagram or sent all content over to restaurant management for speedy replies
Final results
Educated Company on Instagram Strategy
Created Company Aesthetic for page
60% increase in community engagement and followers
Booked out for the month consistently just 1 week after releasing booking schedule
Increased local awareness & web traffic
Generated direct sales leads and quotes
Instagram Posts
Visit their page!
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“Chanlyn really understood my goals and my brand from the get-go! She is so super sweet & really takes the time to make sure everything she does aligns with the company needs."
― Julia Hoang, CEO of Forever Pixies