Chanlyn Klay Nueva

I AM Candle Company - Company Rebrand & Social Media Management/Strategy

Social Media Strategy, Social Media Managing, Copywriting, Photography, Video Editing, TikTok Content Planning, Instagram Giveaways, Organic/Paid Ads, Creative Content, Social Media Training, Facebook Marketing, Monthly Analytics

About the Company

This is an aromatherapy company that emphasizes and supports mental health. The objectives for this company are to be their Social Media Manager, create a Social Media strategy for all their platforms, and assist them with a whole company rebrand. This case study is currently ongoing; however, all the information is up-to-date thus far!

Project background

This company was in need of a rebrand of everything, from the website, Instagram, TikTok, Facebook, product photos, video creation, and overall social media strategy. I first asked what the company's aesthetic and brand colors were. She said there was not a specific thing, and it was all multicolored. Further into speaking with the CEO, I had an idea of her goals and aesthetic. I then created a content strategy and planner for her social media accounts.

Creative process

Focus on three KPI metrics for Instagram and TikTok: increasing followers, engagement, and likes.
Connect with current and possible clients on Instagram to increase followers and post engagement.
Create several posts under community hashtags that lead to direct sales leads and reposts.
Create custom content for all social media platforms, including photo carousels, videos, and industry- and event-specific Instagram Stories.
Create Instagram contests and giveaway posts to assist in the marketing campaign for the new autumn product launch.
Gather direct leads for sales that assist in their monthly quote goals.
Keep the sales team informed of client happenings on social media to aid them in conversation starters for existing clients as well as teach TikTok content creation.

Final results

I AM Candle Company had a complete 180 for the social media channels, as well as in their design, packaging, and marketing. Sadly, they are currently no longer in business, nonetheless, below is still some of the work i've done for them!

Rebranding Designs

Client had no set color scheme and wanted a logo that was simple, elegant, and elevated.

Client wanted a simple candle cover that incorporated some of the color of the candle.

Client didn't have a flow on the social bios. I put the mission on top, followed by the slogan next.

Client wanted there to be a pop of color, so I used yellow for the imitation of the color of light.

Client did not have a sense of aesthetic or direction but wanted it to be very simple.

Client wanted a sense of uniformity between the pictures as well as classy, timeless, and modern.

Client wanted website design to be very clean and simple so I changed the layout & color design.

Clients affirmation cards were folded up in a small mesh bag starting with 'You are'.

The new layout design needed to be simple, elegant, and still have a pop of the chosen candle color.

Description for products were vague and client wanted more specifics & to also include her slogan.

Instagram Content

Re-designed Website.

Visit their page!

Here I developed a new IG strategy for her rebrand!

Visit their TikTok

Just a few days into posting the new rebranded products with my strategy, I AM Candle Company had gained well over 100% on engagement and impressions with the first reel I planned, edited and posted currently at over 4.2 million views.

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“I am so thankful to be working with Chanlyn. I hadn't had proper feedback until Chanlyn, it is very refreshing, and very educational! She's amazing!"

― Arielle Artist, CEO of I AM Candle Company