Project Background

This company wanted to have a feed that was aesthetic but still had a fun feel to it. They needed assistance on how to effectively promote and reach their local audience, as well as increase likes and engagement. Since they had recently opened at the time, they did not have any experience in social media management or content creation, so I assisted the owners & employees in social media training. I then curated a content strategy and managed their social media accounts.

Creative Approach

• Create promoted posts and paid ads to sell out annual events and annual festivals sponsored at the restaurant

• Video Content Strategy for Instagram Reels

• Create an organic content strategy for TikTok by employees

• Post weekly to ensure consistent engagement with their audience

• Design custom posts to promote restaurant events, deals, and new menu items locally

• Photograph new menu items, restaurant decorations, and events to share on social platforms

• Create targeted content and paid ads to drive traffic to the restaurant's website and shift the Instagram and TikTok audience to include more local guests

• Manage all comments and questions directly through Instagram or send all content over to email for speedy replies

Final results

• Created and implemented a social media marketing strategy for each platform that quickly saw desired results.

• Instagram, after less than 3 months, saw a 54% increase in engagement and a steady gain of new followers within the beverage industry.

• Curated posts and engagement with the financial industry resulted in an increase in mentions, follows, and profile visits.

• Sold out several annual events

• Increased page likes & local awareness

• Generated direct sales leads and quotes