Mentis VR, Brand Identity
Services provided:
Brand DNA Strategy
Logotype Design
Art Direction
Tone of Voice
Slogan
Landing Page
Brand Guidelines
Challenge
Define a brand DNA strategy and create a brand identity for MentisVR, a Virtual Reality immersive training software development company.
Idea
MentisVR's vision is to enable human beings to bio-hack their potential and augment the timeline of human evolution to a state of tech integrated with human consciousness. Human DNA, memory and potential can be affected by extrinsic factors. By accessing deeper experiential states through immersive mind/body practice inducing neurological bio-feedback loops, human consciousness can be optimized.
Result
The outcome was a logotype and brand identity based on the DNA helix into infinite possibilities. The logo shows the crossing at the point of transformation and the evolution of cognitive super-skills.
