Case Study: Building a Facebook Super-Fan Community
01 — Objective
To Create a dedicated space for passionate end-users to ask questions, share content, and collaborate in the wake of Aero Precision's Solus launch.
02 — Approach
When creating a transactional community funded by the transfer of knowledge, your subject matter experts are your most valuable form of currency.
03 — 4 Pillars of a Successful Community
Pillar 1:
Curate internal subject matter experts and establish them as community moderators
Pillar 2:
Establish and enforce community rules and guidelines
Pillar 3:
Motivate and foster conversation. Incentivize participation when appropriate
Pillar 4:
Establish a sound brand presence and accessible line off communication
