Case Study: Conflict Resolution Within the Aero Precision Reddit Community

01 — Project details

The goal was to gain more impressions and increase engagement on the client’s existing Instagram and TikTok accounts.

02 — Approach

Transparency. Is. Everything. While it's still integral to foster community in a proactive manner during a tumultuous period, the focus shifted to be more reactive in nature in order to dutifully address end-user comments

03 — Method

Eyes Open

Utilize feed comber to increase visbility and decrease net response time.

Quick on the Draw

With a known issue at hand, responses were pre-curated to ensure consistency.

Resolve / De-escalate

People just want to be heard. 93% of issues presented during this period were solved.

04 — Impact

A strong community without fail foster and increased sense of brand trust. By demonstrating to our most dedicated end user that we have their back, they're more likely to have ours, conversely fostering an increase in self-moderation within the community.

Last but certainly not least, never underestimate adding a bit of levity to the situation. Being able to turn the script and laugh at yourself exhibits an invaluable level of authenticity.