United by Golf
01 — The Challenge
Most NIL deals feel transactional and inauthentic. My goal was to create a program that turned pro athletes, from all major sports, who already loved the game of golf into genuine brand ambassadors.
02 - The Program
Our team created a three-tier NIL partnership model that offered everything from product credit to investment opportunities. Whether an athlete came in at Hero, Legend, or Hall of Fame, they became an invaluable asset to the program, acting as a brand advocate and pivotal voice for TRUE.
As a result of UBG, we created the 'Enjoy the Walk' Tournament series to further activate and host key athletes. In 2025 ETW visited Gamble Sands(Scarecrow) and Lora Loma for exclusive rounds prior to the courses opening.
03 - My Approach
Select athletes organically active in the golf community to ensure credibility
Amplified athlete-generated content across all active/applicable social channels
Leveraged exclusive events to create community and athlete driven content opportunities
04 - Results
Signed key athletes including but not limited to:
Jonathan Stewart
Tyson Ross
Brock Holt
Brandon Tanev
Will Grier
Marcus Trufant
2.6x Higher engagement via collaborative content w/ athletes vs. brand-led content
32% Investment opt-in rate from athletes, ensuring long-term brand alignment.
05 - Key Program Wins
Authenticity drove higher engagement
Investment opportunities deepened athlete commitment
Exclusive events fostered both content and community
06 - Conclusion
By getting rid of the inherently transactional nature of NIL partnerships, United by Golf stands to activate athletes from a place of genuine authenticity. The key - building a scalable model that strengthens brand reach, credibility, and fosters long-term advocacy.
