The Goal
This particular nonprofit had a small list of older, well established donors that would sponsor entire projects that cost thousands of dollars. My goal was to expand the donor pool to a wider demographic by crafting engaging social media content and introducing the concept of crowdfunding to the org.
Creative Process
Almost all of the organization's projects are fulfilled in another country, so although I was never on site, my task was to take a vast library of photos/videos for each project and combine them with my verbal and visual storytelling skills to create content that was inspiring, informative, and endearing to attract new supporters.
Samples of Social Media Content Creation
https://www.instagram.com/p/CPW7hear0GP/
https://www.instagram.com/p/COB4wq3tzuS/
https://www.instagram.com/p/CPW7hear0GP/
https://www.instagram.com/p/CNvAUaRs_dR/
Video: https://www.instagram.com/p/CPlql7SFZz8/
https://www.instagram.com/p/CQRp1lOBx6F/
https://www.instagram.com/p/COjz6vEHR9g/
https://www.instagram.com/p/CH-7RcWHmSX/?img_index=1
https://www.instagram.com/p/CPW7hear0GP/
Video: https://www.instagram.com/p/CPlql7SFZz8/
https://www.instagram.com/p/COB4wq3tzuS/
https://www.instagram.com/p/CQRp1lOBx6F/
https://www.instagram.com/p/CPW7hear0GP/
https://www.instagram.com/p/COjz6vEHR9g/
https://www.instagram.com/p/CNvAUaRs_dR/
https://www.instagram.com/p/CH-7RcWHmSX/?img_index=1
Peace Through Culture Livestream Event (2021)
PR coordination & marketing for a livestream fundraiser. We raised $40K for displaced families in the aftermath of a war.
Crowdfunding matching fundraiser campaign to raise money for children & families in the midst of a devastating war. We raised a total of $500K for this fundraiser through social media.
Digital flyer designed by me.
