My Work for a Startup Skincare Brand

Details

The company's goal was to sell luxurious, affordable, cruelty-free, vegan skincare to the US market.

My Role

Because this was an e-commerce startup, my role as a freelance web manager involved me wearing many different hats.

• Built and managed the website with a third party marketing company to ensure SEO best practices and consistent Ad campaigns.

• Created the concept, copy, & design for all email newsletters and sales campaigns.

• Creative and informative copy for product packaging.

• Provided my expertise in areas such as product and lifestyle photography, including hiring models, scoping locations, and putting together mood boards for the big picture vision for each shoot day.

• I managed the social media team (both organic and paid content), by providing photo and video assets and assisting with the content calendar when needed. I also managed paid campaigns with micro and macro influencers.

Influencer Collaboration for Hydrogel Face & Under-Eye Masks

Influencer Collaboration for Amber Hydrogel Under-Eye Masks