Email Marketing 2023-2024

01 — Project details

^{This collaboration was particularly meaningful as it reconnected me with a company I previously worked for in-house years ago, and with whom I have a longstanding history.}

Objective: Develop a strategy and implement bespoke email marketing campaigns for a distinguished fine jewelry brand specializing in engagement rings, tailored for both B2B and B2C audiences.

The goal was to foster meaningful connections, drive conversions, and elevate the brand's presence and unique attributes in the competitive fine jewelry market. This was achieved through targeted newsletters and compelling content, aimed at both end consumers and retail sales associates selling our brand in their independent fine jewelry stores.

02 — Creative process

Each newsletter is designed to captivate and educate our audience, whether they are retail business partners and sales associates, or individual consumers. The newsletters showcase the brand's newest collections, highlight timeless craftsmanship, feature celebrity endorsements, and align with relevant holidays. Additionally, they include press mentions and details about upcoming in-store events and trunk shows, ensuring comprehensive coverage of the brand's latest developments and activities.