Go-To-Market Strategy/Execution: 'Good Days For All' Brand Relaunch

01 — Project details

Drawing on extensive market research and customer feedback, we reimagined and relaunched this line of five skincare products to align with evolving customer needs and preferences.

02 — Creative process

We developed a thorough strategy leveraging the glow-up of each product, highlighting their revamped formulations and ingredients and refreshed packaging.

The messaging emphasized inclusivity, positioning the products as versatile solutions suitable for all skin types and journeys, ensuring good (skin) days for all.

KEY TOUCH POINTS:

  • Homepage Banner

  • Landing Page + Product Detail Pages

  • Email Marketing Strategy

  • Social Media Strategy

  • Influencer Strategy

Resulted in a 50% increase in customer engagement and a 40% boost in sales within the first quarter post-launch

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