Photo Shoot Production (Lifestyle): Yoga

01 — Project details

I oversaw the full production of this photoshoot for a branch of NYC-based yoga studios, managing every detail from developing the creative vision to selecting instructors, locations, and wardrobe.

I created inspiration boards for poses, curated bodē-branded looks, and coordinated all logistics to ensure a seamless shoot. On the day of, I served as the point person, directing the team, aligning everyone with the creative vision, and ensuring the shoot stayed on track.

The final content was used across multiple marketing channels, including point-of-sale brochures, postcards, social media, the website, and email campaigns, effectively showcasing the brand's identity.