Women's Month Promotion: Celebrating Female Skincare Founders

01 — Project details

Objective: To elevate and promote female-founded brands featured on the Soko Glam website in honor of International Women's Month. We crafted personalized marketing plans for each brand and its founder, spanning website enhancements, dedicated email campaigns, blogs, and social media promotions.

02 — Creative process

We held one-on-one sessions with each founder, delving into their unique journey to craft compelling content for our blog, email campaigns, and social media channels.

Additionally, we produced dedicated photo shoots for each brand curated with products available on the Soko Glam website. Each photo shoot incorporated product ingredients into the prop design, ensuring a cohesive representation of their skincare formulations and the Spring season.

KEY TOUCH POINTS:

  • Homepage Banners X 5

  • Landing Pages + Product Detail Pages X5

  • Blogs X 5

  • Email Marketing Strategy X5

  • Social Media Strategy X5

Superegg

Founder: Erica Choi

Winky Lux

Founder: Natalie Mackey

Liv Tinted

Founder: Deepica Mutyala

Starface

Founder: Julie Schott

We achieved an average of a 35% increase in sales conversions for these brands within the first week of launching their marketing campaigns.