Objective: To elevate and promote female-founded brands featured on the Soko Glam website in honor of International Women's Month. We crafted personalized marketing plans for each brand and its founder, spanning website enhancements, dedicated email campaigns, blogs, and social media promotions.
We held one-on-one sessions with each founder, delving into their unique journey to craft compelling content for our blog, email campaigns, and social media channels.
Additionally, we produced dedicated photo shoots for each brand curated with products available on the Soko Glam website. Each photo shoot incorporated product ingredients into the prop design, ensuring a cohesive representation of their skincare formulations and the Spring season.
KEY TOUCH POINTS:
Homepage Banners X 5
Landing Pages + Product Detail Pages X5
Blogs X 5
Email Marketing Strategy X5
Social Media Strategy X5
Founder: Erica Choi
Founder: Natalie Mackey
Founder: Deepica Mutyala
Founder: Julie Schott