National Media Relations Campaign & Product Launch
Physicist Herbert Zeman, emeritus associate professor of biomedical engineering at the University of Tennessee Health Science Center, invented the Vein Viewer, which uses near-infrared light and proprietary technology to project a visible roadmap of underlying veins on skin. I worked with a syndicator of health news content for local television stations nationwide to reach more than 2 million viewers in 46 cities in 20 days. In response to these health reports, hospital executives actually called in their orders.
Among other elements shared below: there is a copy of a collateral piece, a one-page introduction to the company and its product; there is a local newspaper article about the company raising capital; there is a broadcast clip from KNBC in LA, an example of the kinds of reports which were broadcast around the country.
Public Relations/Publicity
Independent TV producer–MedStar–reached 75 U.S. markets–8 of top 10–with reports about Luminetx VeinViewer
Here’s a look at some of them:
20 days
46 stories
2 million plus viewers
Separate follow-up stories about financing success from:
Dow Jones VentureWire
Red Herring
WallStreet Reporter
The Commercial Appeal
We spread the word broadly about our successful $4 million financing round and attracted credibility-building attention from some authoritative media focused on technology and venture capital.
Here's a look at some of them:
We reached Dow Jones, Reuters, The Associated Press, S&P, Bloomberg and the stock exchanges
We hit more than 3,500 online sites, including Yahoo!, AOL, MSNBC and TheStreet.com
We shared with more than 4,000 daily newspapers, The Wall Street Journal, The New York Times and The Los Angeles Times
