Business Growth
01 — Project details
This is a living project I’ve been building and growing with my team since August 2025.
It sits at the intersection of business development, brand visibility, and communication - supporting retail expansion, franchise growth, digital and SM refresh, 360° campaigns, and press relations, all moving in the same direction.
02 — Objective
The goal is simple, but not easy: to help the brand grow without losing its soul.
Opening new stores, shaping a desirable franchise model, and increasing visibility, while making sure the brand feels coherent, relevant, and genuinely attractive to partners and large clients.
03 — Role & Ownership
I lead and drive this project in close collaboration with the company’s leadership. From business development decisions to brand direction, social and digital refresh, campaign planning, and press communication, I stay close to both strategy and execution, working hands-on with my team to keep everything aligned and moving.
04 — Creative process
Assessing
I keep an ongoing read on how the brand shows up: in stores, online, and in conversation and adjust direction as things evolve.
Outreach
We stay in touch with partners, media, and collaborators, opening or pausing conversations depending on what the project needs at that moment.
Communication
Messaging is shaped and adapted across channels as the work moves forward, keeping things aligned without overworking them.
Assessing again
I follow reactions and results closely and refine along the way, focusing on small, timely changes rather than big resets.
05 — Impact so far
Within the first months, 2 new stores were opened, with 5 additional locations planned for expansion this year. At the same time, marketing efforts are now aligned with business objectives and built to support growth.
2 new stores
Launched
5 locations
Expansion pipeline
+100%
Franchise Expansion