Blog post
Social media's positive impact on the Equine industry
Social media can have a positive influence in today's equestrian industry. Platforms such as Facebook and Instagram allow small equestrian venues to promote and enhance competitive events; these platforms provide invaluable and extensive means to promote, as well as invite newcomers into the equestrian sporting world. All this can be done without spending a cent.
It’s not just equestrian venues that are utilizing the inexpensive tool of social media but individual athletes aswell. Established or rising equestrian trainers use social media platforms to promote schooling techniques, fitness programs, advertising horses for sale and sharing information relevant to their followers or clients. Social media apps provide access and instant responses with just a few finger taps.
Statistics
Surveys were posted online to equine professionals to gather data on the use of social media. The results were published by the North American Colleges and Teachers of Agriculture (NACTA) and were as followed ; most participants in the survey used social media to promote their equine business (84.4%). The social media users agreed that the platforms had a positive impact on their business (93.1%) Facebook was the main app utilised. Professionals who have been in the industry for more then 19 years utilize social media the same as newcomers. The results suggest that social media is a positive tool and aids business in promoting to a wider audience. Facebook has around 1,310,000,000 users. This platform is vast and highly active. This allows potential customers to log in and view equine products or services. Perks such as hashtags and tagging brings customers closer to a desired purchase. Shopping on social media is convenient and fast-paced.
Education
Instructors can also create Facebook Groups to teach lessons or give seminars—both public or private—Equine enthusiasts can stream Facebook Live lectures, post discussion questions. This allows newcomers to learn more about the sport or allow current athletes to expand their knowledge. Social media is a powerful tool, allowing equestrians to share their knowledge and others to learn from it. Other social media apps aid in learning such as :
YouTube: with a wide variety of content created you are bound to find what you need. More than 500 hours of video is uploaded hourly.
Pinterest: Pinterest is a source of inspiration through pictures and articles posted on a platform board. The search bar helps you narrow down your search and find the graphic and article to your liking.
Conclusion
To conclude, social media is a powerful tool in the equine industry and can aid business in an inexpensive way. It connects equestrians around the world allowing knowledge, information, education and articles to be spread around the industry. Building the industry and improving it's welfare.