Hy-Vee "Helpful Smile" Campaign
Partnered with the internal Hy-Vee marketing team and the external Jackson & Moran agency to develop, write, and edit Hy-Vee's "Helpful smile" campaign, bringing the company's mission to life digitally and in store.
Hy-Vee mission: Where there's a helpful smile in every aisle.
Landing Page
Written to clearly communicate Hy-Vee's mission and brand promise, reinforcing its commitment to helping every customer with a smile.
Paid Social Media
Text: The shortest distance between two people is a smile, and at Hy-Vee, you'll find helpful smiles in every aisle.
Headline: Hy-Vee Helpful Smiles
Description: Serving smiles since 1930.
Button: Learn more
Text: This holiday season, let a smile be the gift that keeps on giving.
Headline: Hy-Vee Helpful Smiles
Description: Serving smiles since 1930.
Button: Learn more
