During my 3-month marketing internship with Forcast in Sydney, Australia, I contributed to various aspects of their marketing efforts, focusing on enhancing their visual presence and product promotion. Below are some highlights of my responsibilities and achievements.
Product Photography
Capturing high-quality product images using a DSLR camera, tripod, and adjusting lighting and background settings to showcase products, ensuring they aligned with the brand's identity and resonated with the target audience, ultimately supporting sales and brand awareness.
Creating Visuals
Utilizing Canva, I curated captivating visuals for Forcast's Instagram, maintaining a consistent and appealing feed to engage the target audience. Besides, I edited and crafted engaging Instagram stories to promote trends, offers, and behind-the-scenes content, enhancing the brand's connection with its followers.
Forcast's Instagram Story
Product Description Writing
I wrote detailed product descriptions, highlighting style, size & fit, fabric, care, and item code information, contributing to increased customer understanding and decision-making.
