Our target audiences 📣
Freelancers
Most of our users are freelancers, who consistently need an updated portfolio for two reasons – they need to have a strong online presence & personal brand to market themselves, or they need to have a collection of their best works to pitch for desired clients.
In-house specialists
We also have users who are in-house specialists either looking for a new job or in the process of building their online presence. They either need a strong portfolio to send with their job application, or they want to build their personal brand while working in-house.
Copywriters / Content writers
Copywriters are the main target audience for Copyfolio at the moment. Copywriters are often freelancers with regular and occasional clients, therefore a strong portfolio is crucial for them. They usually find difficulty in creating a visually appealing portfolio. They often have their portfolios in Google Docs organized in folders, mostly because they don't have the time/resources/knowledge to build their portfolios in Wix or Squarespace for example – they often meet technical/design difficulties in the process. They need an easy-to-create, yet visually inviting, informative portfolio.
Here is Kim Brett's copywriting portfolio for example.
Social Media Managers/Marketers
Social Media Managers are our secondary target audience. They can both work for clients as freelancers, or in-house for brands, or with agencies. They typically find it easier to create visually engaging media and websites, but it is often a struggle for them to build their own personal brand & online presence besides their clients' socials with the lack of time. They are tech-savvy, and up-to-date with every corner of the internet and social media, and they are sensitive to the quality of the content.
We currently have several exciting things for SMMs on our roadmap – analytics section, video upload and Instagram feed embed are all on their way for them.
Check out Tim's social media marketer portfolio!
UGC Creators
They joined the community of Copyfolio just recently, but we already have some impressive UGC portfolios. They usually showcase their work by providing links to their well-performing posts directing to Instagram or TikTok. Their painpoint at the moment is that they can't upload/embed videos on Copyfolio – we are working on making this happen soon!
Digital Marketers
We often see digital marketing portfolios on Copyfolio – what's interesting in them that each user specializes in very different areas of their profession, therefore their portfolios can look very different. They often include case studies, numbers, texts, images – basically everything that Copyfolio offers. . This results in exciting portfolios like Elysse's portfolio!
Journalists, Authors, Creative Writers
Long- form copy can also be displayed efficiently on Copyfolio – whether it's an online or offline article, novel, or even a blog of any type. These sites can either be professional or hobby.
PR / Communications specialist
A smaller part of our user base consists of PR specialists, usually introducing campaigns in case study pages with Copyfolio.