Cue the sports analogies. I've worn a slew of different uniforms and played for some big teams (Carat, adidas, Sonos), and helped out some smaller outfits, boutique interactive agencies, (Liquid, Ignited), and have been the internal agency for feisty, local eCom startups (Fluidstance, LUX), a confluence of great, good, and challenging seasons which have sharpened my skills and efficiencies.
I grew up in the Santa Barbara/Los Angeles area, avid reader, writer, beach volleyballer, longtime soccer player, and learning river kayaking and snowboarding. I’m a Dad to a pair of awesome sons, and I abide by the golden rule in every aspect of my life.
20+ years working with brands across Entertainment, CPG, and B2B categories.
14 years collaborating with marketing organizations to develop winning campaigns.
20+ years developing strategy, planning, buying, measuring, and optimizing.
8 years developing e-commerce businesses across DTC and Retail Sales Partners.