Goodyear: Still. Always. Forever.
Here's what we did
We pulled the brand into the 21st century with its Still. Always. Forever. campaign, showcasing Goodyear's innovation and cultural significance, from the blimp to movies to record-breaking races. After all, Goodyear makes tires worth bragging about.
Here's why we did it
Tires are widely considered boring. Most brands are niche companies only known to auto enthusiasts. Goodyear is lucky enough to be one of the most recognizable brands in the zeitgeist— lodged somewhere in between Bruce Springsteen and peanut butter-jelly sandwiches— so we decided that it's about time to harness the legacy of the Wingfoot and remind the world that Goodyear isn't going anywhere.
:60 STILL advertisement
During the 2025 NFL draft we debuted the eponymous "Still. Always. Forever." 60-second ad spot. It features some of Goodyear's biggest cultural moments— Back to the Future, the moon landing, Le Mans records, and Scarface, just to name a few— with a reminder that we're still innovating.
Website redesign
We completely revamped the Goodyear.com website experience, consolidating the Goodyear Auto Service and master brand websites into one streamlined experience with learning articles, a tire size finder, and most importantly, a front page stylized like the STILL campaign, chock full of cultural achievements and technological innovations.
Experiential branded activations
We showed up where it mattered. We increased our presence as a title sponsor of the 2025 Goodyear Cotton Bowl, ran a viral blimp race on ESPN and sent the blimps to hover above pillars of American moments like Chicago's Lollapalooza and the Woodward Dream Cruise in Detroit.
+47%
increase in Goodyear Instagram followers.
+30.3%
increase in positive brand sentiment.
45 million
views on Goodyear organic and paid social channels in the week following STILL launch.
75%
Unaided brand recall after STILL launch: the campaign drives awareness because it's unapologetically Goodyear.