More Copy Work
Perry Homes: Website Copy
A website refresh for luxury homebuilders in Texas with totally revamped and inspired copy across all landing pages for an improved, holistic customer experience.
Cooper Tire: Marketing Materials
Aside from social media responsibilities at Cooper Tire, I also assisted with copywriting for marketing materials, including but not limited to: Marketing flyers, dealer one-pagers, website banners, YouTube video descriptions, paid social advertisements and Amazon Brand Store posts. This is an example of a flyer we produced for Cooper Tire's Wear Square™ Indicator. For more samples of my copy work at Cooper, please feel free to contact me.
FLAME Heating & Cooling
FLAME, a Detroit-based HVAC company, ran a video-based campaign predicated on fall furnace replacement ahead of cold Michigan winters. Their voice was friendly, informative, positive and helpful. The ask for the social campaign was to avoid inundating consumers with unnecessary info while reminding them of the importance associated with heating and cooling upkeep.
PUCK HCKY
PUCK HCKY is a Metro Detroit-based lifestyle brand that is geared towards hockey enthusiasts with interests in music and culture. The company has collaborated with artists, from Cannibal Corpse to Snoop Dogg. Their social voice was casual, bold and edgy.