Social Media Strategist
At BuzzFeed, I scheduled and strategized over 300+ monthly commerce/affiliate social media posts for brands such as BuzzFeed, BuzzFeed Video, Tasty, Nifty, As/is, Goodful, and BuzzFeed Shopping. Throughout my two-year tenure, I have helped to generate 500K+ clicks monthly contributing to $175K+ in monthly revenue. In addition, I prepared insights and generated reports to continuously find best practices for social optimization, and discover ways to maximize engagement, traffic, and revenue.
01 — Paid Media & Affiliate Marketing
Collaborated with the editorial team to transform paid/sponsored articles into paid social posts for BuzzFeed from Wayfair, Target, Nordstrom, and Sephora.
Created commerce and affiliate content to promote products from various top brands.
02 — Social Media Strategy
Transformed the social media strategy of BuzzFeed's Goodful Instagram account increasing link clicks by 80% within the first month.
03 — TikTok
Created short-form video content for @BuzzFeedShopping Tiktok surrounding tentpole events resulting in top weekly clicks and engagement.
Participated in monthly TikTok strategy meetings contributing to the content strategy of the account.
