Clearly
Canada's #1 online and bricks-and-mortar eyewear store
As Clearly's in-house copywriter,
I worked on hundreds of emails and social captions, dozens of campaigns, plenty of product launches, and a whack of website copy, not to mention a bundle of blog posts.
Though the brief varied, the goals stayed the same:
Create compelling copy to drive conversion
Support Clearly's mission of eliminating poor vision
Stay true to the brand pillars: affordability, accessibility, and awareness of eye health
Aside from adding to a long list of eye puns, here are some projects I worked on.
01 — The Artist Collection
The brief: launch a new premium glasses collection that speaks to trendy customers outside the mainstream.
The deliverables
Website landing page and assets
Launch email
"Behind the collection" blog post
Performance ads (below)
Retail assets (right)
Social captions (below)
Performance ads (like this one)
ran on search and social platforms, in static and video formats.
The results?
👀 Increased site traffic | 😎 Diversified brand offerings |
💸 Good sales conversion | ⬆️ High ad click-through rate |
02 — World Sight Day
The brief: raise awareness about Clearly's Free Glasses for Kids program with an event outside the Kitsilano store, and celebrate the brand's mission milestones.
A treat for the eyes
In partnership with a local brownie truck, we gave away over 700 free brownies to people outside our Kitsilano store. We also let them know about Clearly's Free Glasses for Kids program. Because who doesn't love free things?
The results?
👣 Increased store foot traffic | 😍 Raised brand awareness |
📧 High email open rate | ⬆️ Increased eye exam bookings |
I could keep going, but...
I'm over the character count. Feel free to email me for more examples.