TASTE Magazine
The flagship marketing publication of BCLIQUOR Stores
TASTE has an average print run of 100,000+ copies and is distributed in 197 stores across British Columbia.
As the in-house Editor + Marketing Coordinator
for TASTE, I led a dozen issues of the magazine from pitch to print.
Here's what a typical issue looked like:
Editorial oversight
Soliciting pitches and evaluating submissions
Substantively editing and copyediting the work of 8 to 10 freelancers
Proofreading the issue front to back (and back to front)
Maintaining style and tone of voice consistency according to brand guidelines
Writing + interviewing
Writing feature pieces, like this 100th anniversary article
Interviewing bartenders for a recurring segment
Crafting copy for the website and e-newsletter
Production
Planning and attending photoshoots
Managing the production schedule with the food stylists, photographer, and printer
Overseeing ad sales and artwork review (regularly exceeding my sales targets!)
Research
Conducting trend and market research
Conceptualizing and developing brand strategy for TASTE and BCLIQUOR Stores
Assisting with surveying our readership
