The Cheerful Pelvis

Vancouver's only dedicated pelvic health physiotherapy clinic

From content strategy to finished copy,
I contribute key insights and assets to
The Cheerful Pelvis' marketing.

Content strategy

I developed a content strategy that supports the clinic in increasing client leads and retention, driving brand awareness, and differentiating them as an industry leader.

Monthly newsletters and blog posts

The Cheerful Pelvis aims to make the uncomfortable comfortable, so I've written about topics like urinary incontinence, postpartum exercise, and Kegel chairs.

Website copy

I've reworked key sections on thecheerfulpelvis.com, like the Pre- and Postnatal Services page and the 1:1 and Group Pilates pages.

Key clinic assets

I wrote copy for assets that the clinic will send to referring health professionals and new patients, as well as key documents that clinicians use during their appointments.

Email nurture sequence

I developed an email sequence that supports clients throughout their entire pregnancy journey, from prenatal to postpartum.

Social media captions

I contribute monthly batches of creative
copy that align with broader themes and marketing goals.

After just a few months of working with The Cheerful Pelvis, they exceeded their monthly target for new client leads. They value my ability to refine their ideas and perfectly capture their tone of voice in their content.