See The Pick Moment below
We all have different tastes but we can agree that Pick has something delicious for everyone at a family grill session. And the best moment in grilling is when finally all the delicious and juicy, roasted meat is served on the table. This TVC builds on speed-change: the alteration of slow-mos and speed-ups show the dynamic of grilling. Fast cuts picture the preparations, while slow-mos show the most important part, the Pick moment, when the roasted products are served on the table.