Adoptable Cat social posts for Seattle Area Feline Rescue

Project background

I'm a volunteer copywriter for the Seattle Area Feline rescue, focusing on promoting adoptable cats via social media.

Creative process

Each week, I browse adoptable cats listed on the website and generate a theme for a post to highlight three or more cats. I choose topical moments in time (i.e. New Year's Eve, Cinco de Mayo, etc.) as well as threads that bring groups of cats together (i.e. appearances, names, etc.). These posts often exceed the page's average reach and engagement.