The SETI Institute has a large social media following but few of their followers are active donors. This mini campaign leveraged the playful energy around May the Fourth to cultivate new donors and illustrate a more engaging side of the SETI Institute.
I worked with a top-tier donor, who sponsored a campaign challenge, as well as the creative, communications, and science teams to create engaging assets and a cadence of activity on May the Fourth. I focused on social assets, which are included in the gallery below.
The campaign generated 50+ new donors in a single day as well as $8,000+ for the SETI Institute.