A little about me

"Purposeful writing to elevate and push a brand forward."

I am a sports writer-turned-brand writer and have had a little taste of everything since my professional career began. I’m lucky to say my work has been essential for large corporations like Major League Baseball, USA Today, the Arkansas Democrat-Gazette and, more locally, The Advocate. I'm even luckier to say I've found my passion -- purposeful copywriting to elevate and push a brand forward -- after three years as Power Foods Company's lead branding and integrated marketing executive. We've established a brand, a marketing foothold and strategy and developed a foundation for future growth. Work has given me homes in Texas, Arkansas and Louisiana and my career's taken me to ballparks and stadiums across the United States and put Power Foods' snacks on shelves in coffee shops and smoothie bars around the Gulf Coast -- and I'm proud of it all.

And, yes, we're having a ton of fun along the way!

Here's my CV, the short-and-sweet version

Power Foods Company / Brand Manager, Lead Copywriter

April 2019 - present

Arkansas Democrat-Gazette / Staff writer (State college reporter)

September 2018 - April 2019

MLB.com / Houston Astros associate beat writer

May-August 2017; May-August 2018

The Advocate / New Orleans Pelicans beat writer

September 2017 - May 2018

The Advocate / Freelance sports writer

May 2016 - May 2018

USA Today / Manship News Service Capital Bureau

January - May 2017

247 Sports / LSU football beat writer

January - December 2016

The Daily Reveille / Editor (LSU's student newspaper)

March - December 2016

The Daily Reveille / Staff writer (LSU's student newspaper)

January 2015 - December 2016

Proficiencies

Experienced copywriting; brand-centric copy; strong marketing campaign copy in traditional and digital mediums; brand-focused project planning, research and execution; public relations copy and press release writing; business-to-business copy, campaigns and strategy; business-to-consumer copy, campaigns and strategy; copy editing; workflow planning; project management; establishing brand voice, tone and style; SEO; keyword research; integrated marketing and channel efficiency; Google Office Suite (Docs, Sheets, Slides, Drive); creative project management; BLOX CMS; Ellington CMS; Adobe InDesign and InCopy; Excel; Mac/Apple platforms; Windows; Able to learn new CMS’ quickly and edit CMS copy inside server portals.