To develop and implement a comprehensive digital presence strategy for Apura Villas — a new premium villa complex by Novo Real Estate Group, at the crucial pre-launch stage.
The main objectives were to build brand awareness from scratch, establish strong visual and narrative foundations, grow an organic audience, build trust, and generate high-quality leads through strategic content marketing and targeted advertising.
Creative process
Developed platform-specific content strategies based on business goals and target audience
Oversaw content management and publishing
Conducted competitor and audience analysis to fine-tune targeting and engagement tactics
Launched and optimized paid ad campaigns focused on lead generation and ROI
Managed community interactions to build trust and brand loyalty
Provided regular reporting on performance and adjusted strategy accordingly
Collaborated with in-house teams and clients to launch aligned creative campaigns
Key Skills & Role
Social Media Strategy
Content Planning & Brand Voice
Paid Advertising Management (Meta, Google)
Target Audience Analytics
Community Management
Performance Reporting
Cross-Platform Brand Execution
Lifestyle Marketing for Real Estate
Result
Successfully built a digital foundation from the ground up
Boosted organic reach and engagement through cohesive content and storytelling
Ad campaigns delivered consistent lead flow via Ig and FB
Strengthened trust through systematic and responsive audience communication
Elevated the project's visibility in the premium real estate segment
