Project Goal
To build a strong brand foundation and develop a cohesive visual system from scratch.
The mission: to establish recognition through a combination of branding, content strategy, and production — with consistent communication across all platforms and audiences.
Creative Process
Developed brand visual direction and creative strategy
Led and curated full-cycle photo and video production
Designed packaging and marketing materials (catalogs, banners, presentations)
Defined and implemented the brand’s visual style across social platforms
Initiated and produced creative collaborations to attract first clients
Built a communication system aligned with business values and aesthetics
Key Skills & Role
Creative Direction
Visual Identity Development
Brand Positioning
Content Supervision
Packaging Design
Campaign Styling
Social Media Art Direction
Community Building
Result
Created a cohesive, premium-level visual identity from scratch
Built trust and visibility among early partners and customers
Designed materials used in sales, exhibitions, and digital marketing
Established a professional brand image with strong visual consistency
