Project Goal
Increase audience engagement and organic growth by developing tailored content strategies and managing social media accounts, ensuring cohesive brand communication and presence.
Scope of Work
Managed social media accounts and crafted content strategies aligned with brand identity
Created high-quality visual and written content reflecting the lifestyle and culture of hookah enthusiasts
Analyzed performance metrics and optimized content based on insights
Prepared regular reports on social media growth and campaign effectiveness
Coordinated with design and marketing teams to ensure consistent branding
Stayed updated on social media trends and platform algorithm changes to refine strategies
Implemented targeted advertising campaigns and collaborations to expand reach and attract new customers
Key Skills & Role
Social Media Management
Content Strategy & Creation
Performance Analytics & Optimization
Cross-team Collaboration
Trend Monitoring & Algorithm Adaptation
Advertising Campaigns & Partnerships
Brand Cohesion & Visual Identity
Results
Achieved notable growth in organic audience and engagement rates
Enhanced content quality and relevance to target hookah lifestyle audience
Improved advertising campaign efficiency and reach
Maintained a consistent, authentic brand voice across platforms
Strengthened brand presence within the hookah and lifestyle community through collaborations and events
Example of content format created in collaboration with a brand partner.
Another example of a collaborative promo for a new product.
Simple social content that converted into sales after only 30 views.
Promotion for a seasonal product line.