Led the visual rebranding and developed both short-term and long-term marketing strategies to scale the Hookah Place CP network. Established streamlined workflows and effectively managed the team to optimize marketing efforts and drive sustainable growth.
Scope of Work
Coordinated and managed the Art and Marketing departments, building and leading a team of SMM managers, targeting specialists, designers, copywriters, videographers, and more
Developed comprehensive marketing strategies including brand positioning, tone of voice, content, and media plans
Optimized marketing activities through data analysis and KPI monitoring
Managed marketing budgets and contractors to ensure efficient resource allocation
Identified and engaged strategic partners for collaborations, events, and co-branding initiatives
Conducted ongoing market and competitor analysis to adjust strategies and effectively segment audiences
Defined key brand values and unique selling propositions, enhancing emotional connection and audience engagement
Key Skills & Role
Team Leadership & Coordination
Marketing Strategy Development
Content & Media Planning
Budget & Contractor Management
Partnership & Collaboration Development
Market Research & Competitive Analysis
Brand Positioning & Emotional Marketing
Result
Implemented a unified visual brand identity that increased recognition and engagement
Built an effective cross-functional marketing team aligned with business goals
Launched collaborative campaigns expanding brand reach and partnership network
Improved marketing ROI through strategic budget management and data-driven optimization
Enhanced customer loyalty and community engagement via targeted content and emotional marketing