Y.R. is an influencer I began collaborating with from the ground up. The main objective was to expand her audience significantly while simultaneously developing monetization strategies across all channels.Developed and scaled the personal brand of Yana Rai, while also driving strategic growth across her additional business ventures.
Project Goal
Transform a dormant and unstructured online presence into a powerful, emotionally resonant personal brand.
Dual mission:
-Establish her as a rising talent in the film industry (director & actress)
-Drive audience trust and traffic toward her beauty business and salon chain
The challenge was to build everything from scratch — strategy, visuals, daily content, and event support - all aligned with creative and commercial goals.
By focusing on digital marketing and branding strategies, we aim to enhance her visibility and engagement across social media platforms.
Creative Process
Developed strategic brand positioning that merged artistic identity with entrepreneurial vision
Created a comprehensive visual system: moodboards, tone of voice, content style, brand photography direction
Launched and managed full-cycle social media marketing (SMM): planning, visuals, copywriting, Reels, Stories, scheduling, and posting
Directed photo & video production — from scripting to post-production
Built an engagement-driven communication funnel for increased audience interaction
Managed media presence at festivals and beauty events, including red carpet storytelling
Handled on-site coordination and logistics as a personal assistant
Integrated personal content with business goals to organically boost the beauty brand's visibility
Aligned brand tone with long-term goals in both cinema and beauty industries for cohesive branding
Key Skills & Role
Personal branding & strategic positioning
Creative direction & aesthetic development
Social media marketing strategy & content execution
Video production, photo direction & storytelling
Beauty brand integration & traffic conversion optimization
Media coverage at live events & red carpets
Communication funnel design & audience trust building
Result
Transformed an inactive blog with no clear strategy into a powerful personal brand.
Built a consistent digital presence with growing reach and emotional engagement.
Drove real sales and bookings to her beauty business via personal content marketing.
Secured red carpet presence and media features at international film festivals.
The personal brand and our joint content project received recognition at several creative awards and screenings.
Established her dual image: both a creative professional in film and a successful businesswoman.
Created a long-term content and communication system to support sustained growth in the beauty industry.
