01 — Project details
The aim for this copy was to thank people for signing up to a free webinar, aimed at small business owners who are looking to boost their profits.
SME Success asked me to write the copy for the confirmation page for their webinar. This is the second in a series of copywriting tasks they asked me to do for this webinar project, the others being a landing page opt-in, and two email sequences.
02 — Creative process
SME Success had used AI to create a rough guide as to what they wanted for the copy. They asked that it be 'clearly written for time-poor business owners. It should cut through, feel genuinely valuable, and build trust, with a compelling narrative, but no hard sell'.
I researched webinar confirmation pages for other webinars, and then used this to create the structure for the copy. Once I had a good structure in mind, I got creative. Most confirmation pages were pretty simple in their layout, they included necessary information about the webinar, and had a simple call to action, so I made sure to include the time, date, duration of the webinar, and a simple tagline that is casual, on brand, and assumes the reader will turn up to the webinar ready to learn new techniques.
03 — Results
'Quick turnaround. I like this, it reads well.' - Chris, SME Success