01 — Project details
The aim for this copy was to get people interested in signing up for a free webinar, aimed at small business owners who are looking to boost their profits.
SME Success asked me to write the copy for the landing page opt-in for their webinar. This is the first in a series of copywriting tasks they asked me to do for this webinar project, the others being a confirmation page, and two email sequences.
02 — Creative process
SME Success had used AI to create a rough guide as to what they wanted for the copy. They asked that it be 'clearly written for time-poor business owners. It should cut through, feel genuinely valuable, and build trust, with a compelling narrative, but no hard sell'. They also sent some examples of other webinar landing pages that they liked the look of. Using these examples, and my own research, i created the landing page.
03 — Results
'Quick turnaround. I like this, it reads well.' - Chris, SME Success