01 — Project details
This project was a one-off blog post for Jeeni's Artist Focus series. The goal of this blog post was to improve sales of Martha Eve's single 'Cold' and to grow online engagement of the Artist Focus series. Keeping to the original Artist Focus format was a requirement by Jeeni which led to some limitation on the structure of the blog post.
02 — Creative process
I originally wanted to interview Martha Eve for new material, but this wasn't possible, so I went ahead and wrote the article as a short introduction to Martha Eve, the lockdown artist, focusing on her newest single 'Cold' and her festival appearances. By using Martha Eve for this piece, the Artist Focus series stayed relevant, as she was still new to the music scene. Namechecking other popular artists increases the chance for online engagement by new viewers.
Artist Focus - Martha Eve
An up and coming artist like Martha is a rare gem. A young woman of 22, making waves in the acoustic scene, Martha Eve already has extensive experience in performing at festivals, including 2000 trees and Victorious Festival. Eve was a hit on the Jeeni sponsored People’s Lounge stage this year, part of the World Music Village sector of Victorious. The Arms Around The Child charity is responsible for the Village, their mission is to show love and care to children who have been diagnosed with HIV and aids.
Martha’s newest outing ‘Cold’ is soulful and pure, her voice reminiscent of Scottish talent Nina Nesbitt’s earlier work. However she remains distinctly her own artist; with a heartbreaking chorus, ‘You feel cold to me, like an icy breeze, more bitter by the minute, soon you’ll be finished with me’, ‘Cold’ is a much more mature release than previous songs ‘Silly Mind’ and ‘Honeymoon Phase’. Eve states that ‘Cold’ is her most relatable song and that it is her ‘most honest and sad song’ to date.
Born in South East London, Martha grew up in the countryside of nearby Kent, and can usually be found playing live shows in and around Brighton, honing her craft and winning over new fans all the time, with her calm yet sultry vocals that are not dissimilar to Jack Johnson. Martha is what’s becoming known as a ‘lockdown artist’, a creative person who has made the most of the recent pandemic by exploring their craft, and coming out the other end with a host of new ideas. In Martha’s case, although she couldn’t perform as she wanted, she wrote songs instead and is now ready to get releasing her wealth of creativity. Martha says she wrote ‘Cold’ about a lockdown romance, and didn’t expect it to become her first single, but at Jeeni, we’re sure our members will love her soulful and breathy vocals on the ballad.
Martha is releasing new music all the time, so make sure you keep an eye on Jeeni.com for an upcoming Jeeni exclusive interview with Martha Eve, where she will tell us all about her latest releases and future gigs.
Here at Jeeni, we are so excited to welcome undiscovered artists just like Martha. Our platform breaks down the barrier between fan and artist to create a unique relationship and allows easy interaction.
03 — Results
For the period of December 2024 - February 2025, Jeeni has had almost 3000 visitors to its site, averaging about 900 monthly visits.