01 — Project details
SME Success contacted me asking for me to rewrite the copy on their website. They had previously used AI for most of the copy on the site, but they feel that this does not align with their brand. I started with the Scale page.
02 — Creative process
SME Success requested that their copy sound authentic, that it caters to their customer demographic, and that it included many keywords such as 'success' and 'business'.
I researched other business growth companies, considered the target audience, and talked to the client at length about the tone of the copy.
I framed the Scale quiz as a 'Business MOT'. SME requested that this page compel customers to take the quiz, in order to get personalised results straight to their inbox.
SME Success' original copy
SME Success' new copy
03 — Results
Client was pleased with the new copy.