Strawberry Daiquiri press release

01 — Project details

This project was a simple press release for a self-published book titled Strawberry Daiquiri announcing it's release. The object of this project was to let book fans know that the first instalment of a new book series based around cocktails would be released during the summer of 2025.

02 — Creative process

I researched cosy mysteries and focused in particular on popular 'cosies' being released in summer 2025. Most cosy mysteries being released made sure to include certain keywords that would explain to the reader that it was a 'whodunnit' such as 'sleuthing' and 'keen observations', so I made sure to include those in this press release. I made sure to mention the series that Strawberry Daiquiri belongs to, The Cocktail Hour, for SEO purposes.

Strawberry Daiquiri press release

H J Tarrant’s debut novel hits shelves August 2024

The first instalment in the heavily anticipated Cocktail Hour series will be titled Strawberry Daiquiri and will be published on 10^th August 2025.

Strawberry Daiquiri tells the story of Ella Storm, a naïve and dull young woman, who jets off to Egypt only to find herself embroiled in a murder mystery after the cleaner at her hotel is killed. To make matters worse, her ex-boyfriend Jack appears, making things even more complicated. Using her wits and keen observations along with some help from her new sleuthing friends, Ella races against the clock to uncover the truth. Strawberry Daiquiri hits shelves in August 2025, and will be available in hardback, paperback, e-book and audiobook.

03 — Results

This press release did exactly what it needed to. It garnered interest in the Strawberry Daiquiri book release, and let people know that it was the first in a series.