01 — Project details
SME Success wrote most of the copy on their website using AI. This didn't fit with their brand, they wanted a more authentic feel to their copy. They asked me to re-write the copy for their Work With Us page on the SME Success website.
02 — Creative process
SME Success requested that the copy caters to their target audience: small business owners, 30-60, tradesmen, self-employed people. Using this information, along with my own research, I crafted the copy for the Work With Us page. SME's brand is all about growing your own business, so it was important to include key Search Engine Optimisation terms.
SME Success' original copy
SME Success' original copy
SME Success' new copy
SME Success' new copy
03 — Results
Client was pleased that the copy had the perfect tone for their company.