Brand Development
Project background
I was hired to develop an official Brand Guide and some social media copy for a hip new Tattoo Studio in Greenpoint, BK called HIVE.
Through a serious of interviews and question/answer emails back and forth with the owner, I helped shape a strong, unique brand identity for the shop.
HIVE still reaches out to me for any needed copy since I was instrumental in building and shaping the brand at the start!
Creative process
Brand development is extra fun when the owner of the business has a strong sense of brand character and just needs help translating and magnifying it. The HIVE project was exactly that - the owner knew the exact character of the shop she wanted, so I just helped her refine it, strengthen it, and expand upon it with extensive voice-development and impactful social media copy.
Final results
My brand development and copy writing helped HIVE showcase itself as a feminist, inclusive tattoo shop welcoming all types of bodies and championing the work and stories of all people. When good copy helps customers feel safe and seen, it's the best feeling in the world and an ideal project to be involved with.
HIVE attracts a very diverse clientele, and their branding and copy is partially to thank!
