Professional Press Kits

Project background

Camille D. hired me to produce a full professional press kit for her jewelry boutique in its early years, when it was still called Cam ci Cam ça. She was ready to showcase some new designs for a larger market, and wanted press materials on hand for any media opportunities that came her way.

I helped her decide what to even include in her press kit and decided she needed a full artist biography. I interviewed her and wrote the bio, highlighting a fascinating work history in Parisian fashion that she wasn't originally showcasing anywhere else in her marketing. This new branding focus ended up shifting her branding overall and increased her sense of confidence as a French jewelry designer.

Creative process

I was given full trust and little direction in the production of Camille's initial press kit. Because she wasn't very specific or certain about what should be in a press kit to begin with, I did some background work examining other boutique jewelry companies' press materials to determine what would be appropriate to include.

Good copywriting rests almost completely on established, clear brand identity. When producing copy, it becomes quickly apparent if the client needs a stronger, more distinct brand identity. In this case, it became clear to me that Camille was not utilizing every potential strength of her brand. With the interview for her artist biography, I was able to help her carve out and own a stronger and more confident sense of her own unique brand.

Final results

After working with Camille on her press kit, she walked away with marketing materials ready for the press and a stronger, more impactful sense of her own brand. It was a huge success with the most satisfying pay off. When good writing helps a business owner tell their story more completely and effectively, that's a win!