16 Handles Banana Flavor Launch
In 2022, 16 Handles launched a new banana-flavored frozen yogurt. For this campaign, I planned a two-week social roll-out featuring nine posts, including an engaging teaser before the launch announcement. I creative-directed the shoot, scheduled the content, and wrote fun, on-brand social copy.
Below, you'll find some photos and copy from the campaign.
Campaign Social Copy Examples
Our next 16 Handles x @oatly collab is very a-peel-ing 👀 New flavor launching April 19th.
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This **** is bananas 🍌 @16handles x @oatly is back with NEW Banana oatmilk soft serve!
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Were not monkeying around when we say Banana flavor is SO good 💛🐵