LoveBook Father's Day Campaign
This campaign was for LoveBook, a personalized gift book company where customers create characters and customize pages. I conceptualized a Father's Day campaign called "The Legend of Dad," telling the story of all the things that make your dad legendary.
For this campaign, I planned a social media calendar, managed an influencer campaign with 15+ family-centered content creators, directed three video/photo shoots, and wrote engaging, on-theme social media copy.
